One of the biggest challenges agency owners face when running and growing their business is to find and retain high quality employees.
"As you know, it's always very tough to find talent with the right attitude. A lot of candidates have skills, but one should also have the thirst to learn more." - Jaseem Ts, Co-Founder and CEO at WowMakers.
First, let's go through some statistics:
Note: This is a huge guide with 20+ different tactics. To make navigation easier, you can click on the icon near each title to quickly jump from one section to another.
Slack is an instant messaging and collaboration tool used by teams all over the world.
If you haven't used Slack yet, think of it as Internet Relay Chat (IRC) on steroids. Similar to IRC, you can create both public and private channels.
To get the most out of Slack you’ll have to invest some time in discussions. This mightn’t be your first option when trying to hire an employee on short notice. But, building relationships with qualified professionals will improve your sourcing, long-term. - Christina Pavlou, HR Content writer / Researcher at Workable
Slack communities can either be free or paid.
The best way to find slack communities is through slack directories:
It is also becoming increasingly common for subreddit moderators to create their own slack channel.
Most of the time you'll find the Slack channel in the subreddit's sidebar:
Your company blog can be one of your most powerful tools for building up your brand name.
However, apart from building a brand name among potential customers, sharing your team's culture can help you land some great talent.
One of the best examples of how you can use your blog to attract talent to your company is Groove.
On the outside, this blog is the biggest example of that. Simply reading these posts can give most people a fantastic idea of whether they'd fit in here or not.And, since we've launched the blog and continued to hire, every single person we've hired has been a reader of this blog.
So, how does Groove attract talent via their blog?
They do it by being transparent.
Groove not only share their business metrics, but they're also transparent about their culture.
Company culture is very important to our team. We emphasize company culture strongly during the hiring process.
James Laverdure, Business Development Manager at Space Studio.
Our goal is to build strong brands by helping them identify, claim, and build up their digital space while staying on trend with the latest and greatest solutions.
Being transparent about your company culture and values can help with attracting like-minded individuals. This is exactly what happened at Mightybytes when they started making craft beer for their clients.
Company culture is very important to us as part of the hiring process. We brew on the clock, and often do collaborative strategic planning as a group.
Plus, being a B Corp is a huge part of our company identity, so those are things we discuss during the interview process. We also really like using B Work to manage the hiring process. Great tool to find mission-aligned team members.
Tim Frick, CEO of Mightybytes.
A frequent speaker and conference presenter, Tim offers workshops and presentations on web design, content strategy, digital marketing, social impact business, and sustainability.
You can also use Blogging Communities, such as ProBlogger, to effectively hire writers and creatives for your team.
Tweet this strategy
We've had success with a number of channels - Craigslist, local job boards and word-of-mouth referrals for employees, and Problogger for the creatives on our team.
The biggest factor for us hasn't been the channel we use, but implementing skills testing as part of our interview process. To me, it matters less where you find people, and more that you're reaching people who can handle the work you need covered.
Sarah Rickerd, Owner and Managing Director at Content Conquered.
Providing web content creation and copywriting services that help business owners expand their personal and professional brands online.
Facebook Business pages can be one of the best channels to showcase your company's culture.
One of the advantages of using your business page as a recruitment platform is the fact that Facebook lets you engage with prospective candidates on a more personal level.
Facebook will also help you increase your brand presence, build more trust and consequently, attract better candidates.
Two of the best examples of how you can use your Facebook business page to attract talent to your company are Lama Media and WowMakers.
For me the most unique thing about Lama Media’s employer branding is showing off our employees’ passions and the atmosphere we work in. We develop our professional skills at Lama Academy - inside cyclical meet-ups, which we often mention on our Facebook page.
We get a lot of feedback from interviewed potential employees, that the Christmas song was the major reason of sending a resume - that’s why we decided on including links with it to the job advertisements.
Aneta Ilnicka, Marketing & Communication at Lama Media.
A Polish web development company, composed of specialists who design, create and maintain websites according to a structured process.
Tweet this strategy
As you know, it's always very tough to find talents with the right attitude. A lot of candidates have skills, but one should also have the thirst to learn more. At WowMakers, we usually get the maximum results from age-old word-of-mouth from our network.
Along with that, social networks really help. We have a good following on Facebook. Being a creative studio, we try to design creative posters for hiring. Here's something we've shared recently to find a script writer.
Apart from Facebook, we also share it on LinkedIn. In total - we've received over 80+ candidate requests combined from Facebook and LinkedIn.
Note that we haven't boosted any of these posts.
Jaseem Ts, Co-Founder and CEO at WowMakers.
A Digital Media Studio with a mission to empower businesses to effectively spread their ideas and messages through creative story-telling, with a personal touch.
Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users. - Wikipedia
On the outset, Quora may seem very similar to Yahoo Answers.
However, what makes Quora a great place for finding employees is that, on Quora, users are expected to use their real identity when answering questions.
This makes Quora one of the best places for people to showcase their knowledge.
As Quora still lacks advanced search capabilities, the best way to find employees on Quora is through Google search.
Here's your Google search query:
~"<keywords>" "2..1000 Answers" "<City OR Country>" site:quora.com/profile
~"<keywords>": Tries to match profiles with the provided keywords. The tilde "~" instructs Google to look for synonyms for your particular keyword. E.g: ~"UX Designer".
"2..1000 Answers": Specifies that the Quora user must have at least answered anywhere between 2 and 1000 Quora questions.
"<City OR Country>": Looks for profiles of users located in particular cities or countries.
site:quora.com/profile: Restricts search results to only show Quora profile pages.
So, if you're looking for a UX Designer in San Francisco, you would search for:
~"UX Designer" "2..1000 Answers" "San Francisco" site:quora.com/profile
Here are some of the search results:
Another way of putting your company in front of potential candidates is to use Quora as a regular Quora user. What this means is that you get to engage within the Quora community, share knowledge and ask great questions.
Job boards allow you to post jobs, screen and hire candidates, from one place.
Of course, finding relevant job boards is dependent on both your location and your niche.
Also, job boards might have different pricing structures. Some charge per job post while others charge a monthly fee.
Finding relevant job boards is all about doing research in your city, country or niche.
At the moment we’re using Facebook and a Polish version of LinkedIn named GoldenLine.
Together with local networking, events, workshops and local community relations - it works nice.
Chris Parjaszewski, Co-Founder of SkyGate.
A web product development company that creates brands, websites & web apps for startups and corporations.
When it comes to finding niche related job boards, the best place to start your search is Reddit.
If you are hiring people in France, you might want to head over to France's subreddit.
The next step is to find posts from people looking for jobs.
Here's how to do it:
There are a lot of Job Boards available on the internet. This list contains some of the most widely used Job Boards.
Bonus tip: If you don't have the time to post your vacancies on each and every job board, you can use services similar to Proven.
We use behance to find professionals in different creative fields - Behance profile.
Eugene Rudyy, Designer at Keepa.
Based in Lviv, Ukraine, we collaborate with web and software developers in the area of interface and design solutions.
Mentors are one of the best sources for finding talented employees.
Why? Because talented people are actively seeking advice, trying to improve their skills and consequently, their life.
When looking for mentors, you have to start by thinking backwards.
For example, if you're looking for software engineers, ask yourself, "Who would a software engineer seek advice from?"
Mentors, for example, could be:
LinkedIn is the leading business social network.
The potential for LinkedIn and other social networking sites to play a major role in your employee recruiting strategy increases as millions of potential employees profile themselves on these sites each year.
You can use LinkedIn to:
You can either use the standard LinkedIn search or the more powerful Google search capabilities.
If you're using the standard LinkedIn search, keep in mind that some options might be restricted if you're not using a LinkedIn premium subscription.
To set up your Google search query, just follow the query template below:
"<job title>" "<City Or Coutnry>" site:linkedin.com/in OR site:linkedin.com/pub -inurl:"dir/" -inurl:"jobs/"
So, if you're looking for a Web Designer in San Francisco, you would search for:
"Web Designer" "San Francisco" site:linkedin.com/in OR site:linkedin.com/pub -inurl:"dir/" -inurl:"jobs/"
Here are some of the search results:
I've reached out to Gail Gardner, the Founder of GrowMap (small business mentoring), to get her take on the importance of LinkedIn during candidate screening:
I choose collaborators based on what I see them write and share online, especially on Twitter. When someone's work catches my eye, I look them up on LinkedIn. Anyone serious about being hired or approached as a collaborator should have an optimized LinkedIn profile that makes it clear what they do and what inquiries they are interested in receiving.
Unfortunately, social media networks including LinkedIn do not really make good CRMs so it is necessary to use something else to keep track of interactions and status.
Gail Gardner, Founder of GrowMap
She is a Small Business Marketing Strategist and mentors small businesses, bloggers, and freelancers.
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. - LinkedIn
LinkedIn Groups are a gold mine if you are looking for talented employees.
If you're unfamiliar with LinkedIn Groups, think of them as small forums that get together people that share similar interests.
However, beware that most of LinkedIn Groups are either inactive, littered with spam or both.
Finding LinkedIn Groups is as easy as performing a group search on LinkedIn:
Once you've found the groups you were looking for, your next job is to identify whether they are active or not.
If they are, you can start engaging in relevant discussions.
Once you've engaged with some of the group's members, feel free to reach out by sending a message on LinkedIn.
Just click on the members link and reach out to people in the Members List.Tweet this strategy
Reddit is an entertainment and news website where users can share content. - Computer Business Review
Reddit is made up of many individual communities, also known as subreddits. Each community has its own page, subject matter, users and moderators.
Users post stories, links, and media to these communities, and other users vote and comment on such posts.
Through voting, users determine which posts rise to the top of community pages and, by extension, the public home page of the site.
To find job related subreddits, head over to SnoopSnoo and check out their Subreddit search.
Remember that apart from the popular job subreddits, you might want to check out niche subreddits.
For example, if you're looking for Sys Admins or need employees from Vancouver, you can check out the following subreddits:
You can find a big list of hiring subreddits in the /r/karmajobs wiki.
When posting a job on reddit, make sure you understand the subreddit rules.
Also, make sure that your post stands out. You can do so by making your title controversial. Just make sure the title is not too much of a clickbait as that might get you banned in some subreddits.
Most former employees will regret ever leaving their job.
In fact, with a simple Quora search, you can find countless people asking for advice on how to deal with such regret.
Here's one of them:
Some of the benefits of employing former employees include:
"You don't want to lose touch with people who have worked successfully for you or with you in the past. They could be your best future employees - or send you your best future employees."
"Any ex-employee will likely stay in their field and gather more experience, so if you recruit them back, they may be an even better asset for your company. Keep in touch through LinkedIn and let them know you'd love to see them back one day. Follow their career and see where they end up, and maybe you'll be able to capture more boomerang employees."Tweet this strategy
Internships are a great way to nurture potential future employees.
According to Penny Loretto, hiring interns brings a plethora of benefits to your company, such as:
The best channel for us other than LinkedIn is going direct to Universities where they have a MSc in Digital Marketing. We are lucky in Dublin in that 2 of the top Universities here run a Digital Marketing Masters courses.
Typically we hire interns from the course and if they prove themselves we take them on a full time basis.
Ian Blake, Co-founder and Managing Director, Squaredot Inbound Marketing
Helping ambitious companies grow with Inbound Marketing. We cook up tasty content and deliver it on a silver digital platter for your audience.
Find local college organizations and ask around for intra-college job boards.
Another tactic you might use is to send a job description to the college's career development office.
Make it clear and concise, with a unique value proposition for their students. This way, they might promote your job opportunity to their student database.
You can search for job posting opportunities within the Reddit community.
Here are some of the most popular internship subreddits:
There are a lot of recruitment websites for finding interns.
Here's a list of some of the most popular websites:
Twitter is one of the most widely used micro blogging platforms.
What makes Twitter such a great communication platform is the fact that you can easily participate in ongoing discussions.
One of the best ways to search in Twitter bios is to use a tool called, FollowerWonk.
You can also narrow down your search by setting up some advanced options, such as Locations and Minimum number of Tweets.
Twitter is all about being active where prospective candidates hang out.
To do that, you'll need to understand how to find relevant Twitter conversations.
One tool that can help you out with finding popular hashtags is Hashtagify.
Employee referrals are a great way of leveraging your existing employee network to find trustworthy ex-colleagues and friends.
In fact, when we asked Erik Rostad, Founder of EPR Creations, what is his go to tactic for finding the best employees, he immediately replied with - "Word of mouth".
Here are some employee referral statistics that outline time immense power of hiring through employee referrals:
46% of hires at top performing firms are employee referrals. 5
It takes on average 29 days to fill positions with employee referrals, compared to 39 days for job boards. 6
46% of referred employees are retained after one year, compared to 22% from job boards. 6
According to Kiran Dhillon, the following tips will help put your employee referral program into overdrive:
I've also contacted successful agency owners like Inertia Digital Marketing to get their take on which channels get them their best employees.
Tweet this strategy
I have historically relied heavily on LinkedIn and referrals. Referrals have always given me the most talented and creative individuals.
Adam Palmer, Founder of Inertia Digital Marketing.
A Nashville based creative agency specializing in custom content & digital marketing strategies.
Niche social bookmarking websites are link posting sites that target a particular audience.
Social bookmarking websites are usually built around a particular topic or goal.
Finding employees on social bookmarking sites is all about finding and contributing to relevant discussions.
Before contributing to any social bookmarking website, make sure you read the posting and commenting rules.
Most niche bookmarking sites are commonly frequented and spammed by recruiters and sales people. This means that cold messaging people without prior engagement on such sites is not recommended.
Some sites might have powerful search capabilities. If they don't, you can always create your custom Google searches queries to find prospective candidates on such sites.
Networking events, apart from being a good way for finding business partners, are also a great way for finding new employees.
What makes networking events great recruitment venues is the fact that they are usually set up in a relaxed atmosphere.
This makes it much easier not only to approach prospective employees but to also observe the way they interact with other people.
An online social networking portal that facilitates offline group meetings in various localities around the world.
A global marketplace for live experiences that allows people to find and create events in 190 countries.
Running an open day at your offices can be a great way for your company to attract potential employees.
The benefits of running an open recruitment day are numerous, namely:
According to Corecruitment, hosting a successful recruitment day is all about communication and coordination.
Here are some of their guidelines:
If you're looking for a stream of employees with a particular skill set, it might be a great idea to provide a course/guide around a complementary (parallel) skill set.
For example, if you're constantly on the lookout for Graphic Designers, you might want to offer a short online course/guide titled: "Introduction to HTML for Graphic Designers".
Building an online course/guide will help you:
Once you've finished writing your course/guide, you can share it on various social media platforms, such as:
You can also share your content on learning and content curation sites, such as:
Find a competing course/guide and run the web URL through a backlink checker tool.
You'll find a whole new world of opportunities where you can share your course/guide.
Contact industry influencers and let them now about your new course/guide.
Make sure that you have a unique value proposition and pitch them on how sharing your new course/guide will add value to their audience.
Recruitment Agencies can act as the middle man between your company and prospective candidates.
It goes without saying that the biggest challenge when finding a recruitment agency is to find one that is trustworthy and has an excellent track record.
Recruitment Agencies can usually be divided into three different groups:
94% of recruiters are active on LinkedIn. 4
As you quite rightly guessed, recruitment agencies are very active on LinkedIn.
You can either do a LinkedIn search (if you're a premium member) or use some Google search tricks to get more or less, the same result.
So, if you're looking for a Recruitment Agency in San Francisco, you would search for:
"Industry * Staffing and Recruiting" "San Francisco" inurl:linkedin.com/company/
Here are some of the search results:
Referrals are a great way to understand if a recruitment agency is trustworthy.
Here are some places where you can find recruitment referrals:
Also, Prashant Jagad, Founder of The HRism (helping startups with quality hiring), sheds some light on how to choose the best recruitment consultants/agencies :
Setting up a career page on your company's website is one of the go to strategies when it comes to finding employees.
However, apart from setting up your career page, you will need to invest time in crafting an effective distribution strategy.
It's not only about getting prospective candidates to your careers page, it's all about converting them.
Find a competitor's careers page and run the web URL through a backlink checker tool. This way you'll be able to get ideas where your competitors are sharing (advertising) their career pages.
Here's how you can find who's linking to your competitor's (Google, in our case) career pages with SerpStat:
You'll discover a whole new world of opportunities where you can share your careers page.
Hackathons are a great way to meet and exchange ideas with fellow developers and creatives.
The great thing about hackathons is that they tend to attract people that are willing to work in a challenging environment.
It's also a great way to build a brand name around a particular talent pool.
In no particular order, here are some tips on how to run a hackathon from the great step-by-step guide by Joshua Tauberer:
You might think TV and radio advertising are dead. Or maybe not effective anymore. Well, if you do, you'd be very, very wrong.
TV is still considered the gold standard for marketing.
In fact, 30% of consumers in the US7 perceive online advertising as less effective than offline advertising.
Also, according to Deloitte, 10% of respondents8 said that they searched for products online after having seen a TV ad.
So, why use TV or radio advertising your job opening? Simple. Because not a lot of your competitors are doing it.
This means that unlike in the social media and online world, TV and radio advertising lets you stand out.
The process of finding good Ad agencies is very similar to that of finding recruitment agencies.
The difference here is that you if you decide to go down the do-it-yourself route, you'll need to understand how to:
A job fair, also referred to commonly as a career fair or career expo, is speed dating for companies and professional job seekers. Wikipedia
In her great post on BusinessInsider, Jacquelyn Smith lists several benefits your company might get from attending job fairs, including:
You gain access to a large number of candidates in a one-stop environment. You can increase brand awareness. You have an opportunity to meet with non-traditional candidates. You can meet and network with other corporations.
Most business one-stop shops will not only help you register your company in a particular state/country, but they'll also help you with government grants and access to local job fairs.
Eventbrite, Meetup and Facebook Events are one of the go to channels for people running job fairs. Make sure you sign up on these websites so that you can get notified immediately about such events.
Know different ideas that you want to share with our readers? How are you implementing them?
I'm happy to answer questions if you leave them in the comments below!